Schema Generator

Create structured data markup that helps search engines understand your content better. This tool generates JSON-LD code for common schema types like Organization, Person, Local Business, Product, Article, Event, Recipe, and FAQ.

URL to your organization's logo (minimum 112x112px, .jpg, .png, or .gif format)

Add URLs to your social media profiles (Facebook, Twitter, LinkedIn, etc.)

About the Schema Generator

The Schema Generator helps you create structured data markup in JSON-LD format for your website. This markup helps search engines better understand your content, potentially improving your search visibility and enabling rich results in search engine results pages (SERPs).

What is Schema Markup?

Schema markup (also called structured data) is a standardized format for providing information about a page and classifying its content. It's based on Schema.org vocabulary, which was created by Google, Microsoft, Yahoo, and Yandex to establish common standards for structured data markup on the internet.

JSON-LD Format

JSON-LD (JavaScript Object Notation for Linked Data) is the recommended format for schema markup. It's embedded in a <script> tag in the <head> section of your HTML and doesn't affect your page's appearance.

Rich Results

When search engines understand your content through schema markup, they can display it in enhanced ways called "rich results" or "rich snippets." These can include star ratings, images, additional links, and other information directly in search results.

Benefits of Using Schema Markup

Enhanced Search Visibility

Rich results stand out in search results, potentially increasing your click-through rate. They take up more space on the results page and provide more information to users before they click.

Better Content Understanding

Schema markup removes ambiguity about your content. For example, it can clarify whether "Apple" on your page refers to the fruit or the technology company, helping search engines deliver more relevant results.

Voice Search Optimization

As voice search becomes more prevalent, structured data helps digital assistants like Google Assistant, Siri, and Alexa find and present information from your website more effectively.

Future-Proofing

As search engines evolve, they're increasingly relying on structured data to understand content. Implementing schema markup now helps ensure your site remains optimized for future search technologies.

Common Schema Types

Local Business

For businesses with physical locations. Includes information like address, phone number, business hours, and reviews. Can help your business appear in local search results and Google Maps.

Article

For news articles, blog posts, and other written content. Includes information like headline, author, published date, and featured image. Can help your content appear in Google News and other news aggregators.

Product

For e-commerce product pages. Includes information like price, availability, reviews, and product features. Can enable rich product results in search, including price and availability information.

FAQ

For pages with frequently asked questions. Includes questions and their answers. Can enable FAQ rich results that show the questions and answers directly in search results, taking up more space and potentially increasing click-through rates.

How to Use the Schema Generator

  1. Select the type of schema you want to create (Article, Product, Local Business, etc.)
  2. Fill in the required fields for your selected schema type
  3. Add any optional fields that are relevant to your content
  4. Preview the generated JSON-LD code
  5. Copy the code and paste it into the <head> section of your HTML
  6. Test your markup using Google's Rich Results Test or Schema Markup Validator

Pro Tip

After implementing schema markup, use Google's Rich Results Test to verify that your markup is valid and eligible for rich results. Also, monitor your performance in Google Search Console, which provides reports on how your structured data is performing in search results.